New Opportunities in Embedded Design  


Customer preferences are always changing. In this situation, no company can afford to be left behind, lest its market share is captured by a more innovative company. Take the case of Nokia. The company dominated the mobile market in the early 2000s. In 2007, Nokia had a market share of 49.4%. In 2013, the company’s share had declined to just 3%. So innovation and R&D can no longer be taken for granted. It has become a necessity.

It also means that embedded engineers must address current trends even as they come up with innovative designs and technologies. Several new technologies such as miniaturized silicon chips, improved data speeds, IoT, new modular architecture have been developed and have opened up a world of opportunities in embedded design. So there are compelling opportunities for new efficiencies in design and improve functionality.

One of the major challenges embedded engineers are facing is simplifying the electronic interface between the chipsets (on devices) and peripheral components. Even as you read this, embedded engineers are working on transport layers that can support these needs. Some companies have already launched single channel logic interfaces, capable of connecting multiple applications such as audio, storage, display and more. Still, more needs to be done. And embedded designers and software development teams must lead the way.